Hi, I’m Murray.

I’m a Creative Director and design leader who designs immersive, integrated brand experiences that connect physical environments, digital technology and human behavior. I’ve built and led high-performing teams to design customer-facing experiences for global brands including Ferrari, adidas, The North Face and McDonald’s. From creative strategy to scalable execution, I create work that drives business results and meaningful human engagement.

Creative strategy and creative direction for Ferrari’s global dealership brand refresh, transforming a complex AV and interactive infrastructure into an intuitive sales enablement platform.

Ferrari - Global Dealership Digital Transformation

Customer experience strategy and creative direction for a 360-degree “Base Camp” installation at The North Face London flagship store, using generative AI to create an experience that embodied the brand’s outdoor ethos.

The North Face - Immersive Flagship Retail Experience

Built a connected digital retail experience for Dyson, integrating interactive touchscreen UX with large-scale environmental media to transform in-store product discovery.

Dyson - Connected Digital Retail Experience

Led the design of a unified, mobile-first CMS that enables global brands to seamlessly manage in-store music and digital content at scale.

Mood Harmony - A Unified CMS for In-Store Media

Over years of leading design and marketing initiatives, I’ve learned great ideas often fail in execution. I believe a UX-driven approach bridges that gap, creating work that is intuitive, scalable and elevates the overall experience.

Let’s chat.

Drop me a line and let’s have a conversation about how we can do great things together.